COMPANY PROFILE
Generic Brands Limited , formaly know as Brand Imports is a dynamic Kenyan distribution company specializing in sourcing and distributing high-quality personal care, food, household items, and various other FMCG items from renowned brands across Europe, the UK, and America. Brand Imports that has been in operations since 1999 by Mr Dilpun Shah. Brand Imports revenues, from its core FMCG Business, grew from (USD 550,000) in its first year, to (USD 9.4 Milion ) in 2011.From 2003 onwards, Mr Shah partnered with other entrepreneurs to form joint ventures in other sectors, some of which subsequently became sister companies under the Brand Group umbrela, the combined Brand Group adhered total revenues of (USD 57 Milion ) in 2012, a third of which is from the FMCG business alone.
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Explore our productsFMCG Goods for Women
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Company Vision
To elevate the quality of life for individuals and families by providing superior FMCG items at an exceptional value. We are dedicated to procuring the finest products from brands across Europe, the UK, and America, ensuring top quality without compromising affordability. As innovators in brand development, we implement strategic marketing tactics to ensure the brands in our portfolio are not just purchases, but household staples. Generic Brands Limited takes pride in being synonymous with trust, quality, and value
Trusted FMCG brands at wholesale prices
Every style for everybody.






Leading FMCG Wholesaler
Explore our extensive network of suppliers and discover the best-kept secrets in the FMCG industry. Our team has scoured the globe to bring you the highest quality products at the best prices.
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Essential FMCG products for summer
Get ready for summer with our selection of essential FMCG goods. From sunscreen to refreshing beverages, we have everything you need to make the most of the warm weather.
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Tony Fred CEO
Meet Tony, our founder and chief visionary. With years of experience in the FMCG industry, he is dedicated to providing our customers with the best products and services.
Jonathan Sales Representative
Jonathan is one of our top sales representatives. With a passion for customer service and a wealth of knowledge about our products, he is always ready to help you find what you need.
Quality FMCG products at wholesale prices
Discover the world of FMCG goods through the lens of Aline Turner. Her unique perspective and creative vision bring our products to life.
Marketing Specialist
Meet Consolata, our resident expert in global politics. With years of experience in international affairs, she is dedicated to keeping our customers informed and up-to-date.
Express your unique style with our diverse range of FMCG products.
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